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Best Email Marketing Software / FREE Email Marketing Software for Beginners: TUTORIAL 2021

Best Email Marketing Software : Email marketing is still an important part of any digital marketing strategy and one of the most cost-effective ways to spread your message. Building a mailing list is one part of the process, but these tools have advanced to the point that they can now provide you with a range of other ways to interact with your consumers and subscribers at various stages of the campaign.

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Without breaking the bank, a clever mixture of email marketing, educational newsletters, and actionable landing pages may provide marketers with a large arsenal of engagement tools. The omni-channel approach is popular among modern marketers, and email marketing tools are an important component of it. You’ll be able to launch your campaign using many channels, including email, social media, direct mail, chat, and even SMS marketing on cellphones.

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All of these actions, on the other hand, are based on a well-thought-out email marketing plan. It’s critical to have the tools and capabilities that are most closely aligned with your company’s requirements. This roundup looks at ten of the best, but first, some things to think about before you buy.

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What is an Email Marketing Software and How Does It Work?

Email marketing software may help you manage your contact lists, develop and deliver attractive emails, and track how many people opened and read them. The good news is that getting started isn’t expensive, and it’s also not a tough task. Many of the solutions in this roundup include low-cost starting plans, and some even provide new customer onboarding services. The ten products we chose also include a wide range of self-service assistance and knowledgebase articles for typical problems.

When it comes to email marketing solutions, there are a variety of options available, ranging from simple text-based template solutions that marketers can quickly customise to more complex HTML or JavaScript templates. There are various ways to use email for marketing. For example, some organisations may conclude that a value-added newsletter provided to a gated subscriber group is the most effective marketing strategy. Others may wish to link their emails to their product and sales engines so that receivers can receive special offers and deals.

When it comes to creating the source email, disseminating it to specified recipients, and integrating it with other back-end systems, such as the accounting system, your customer relationship management (CRM) system, and potentially even your inventory management system, each strategy requires various tools.

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If you’re a small firm, keeping a spreadsheet list of names and email addresses is all you need to keep track of contacts. However, as your firm grows, this strategy becomes increasingly inefficient. You can simply establish a comprehensive database of subscribers using these email marketing solutions, which may be segregated by demographic segments and participation levels. One of the reasons email marketing solutions are still so popular is because of this. The key is to figure out how you want to segment your audience.

Email marketing solutions from the past were built for desktop and PC-based email clients. That means that tools like templates and, in most cases, the entire design process was created with people seeing it on a large screen in mind. This is changing now that many marketing tool suppliers promote a mobile-first campaign strategy. The numbers back this up as well. According to Statista, mobile internet traffic in the United States will account for 50.51 percent of all internet traffic in 2020.

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Users that engage with email on their mobile devices will be able to access emails at all hours of the day and from any location. Consider how, thanks to services like Apple Pay and Google Pay, cellphones have evolved into mobile payment solutions. This can turn your phone into a one-stop shop for customers, allowing them to go from marketing to purchase in one session. This is a terrific scenario for practically any internet sales company.

CRM integration aids in that one-stop shopping experience. For this reason, you’ll see that some of the more complex email marketing providers have begun to integrate with CRM. It’s logical: Both types of software deal with client management and communication. Some provide this ability via an integration, while others have a CRM feature set built right in. You only need to make sure that those capabilities, in addition to what they can accomplish for you in terms of email marketing, will meet your needs from a CRM.

SMS marketing is another fast-growing trend that takes advantage of a more intimate line of communication with clients and is, of course, mobile-friendly. Consider that, according to recent study, SMS has a 90 percent open rate, compared to 20-25 percent for email marketing. That’s a significant distinction, and it’s one that’s driving advertisers to platforms that enable it. GetResponse and Mailchimp, for example, are among the email marketing suppliers that already support it.

However, approaching clients through a channel they trust and that is often utilised by friends and family is dangerous. Some individuals will respond negatively anyway, but if they suddenly start receiving frequent SMS messages from individuals or organisations they don’t know, they will all want to press the dreaded unsubscribe request. Sure, chat and SMS are interesting new avenues, but they should be used with caution. However, the same may be said for frequent email outreach.

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Marketers who are savvy don’t just hop on new channels like mobile or SMS. They think about how those parts of their campaigns should be structured and what the principles are for developing good content, especially if it’s going to be seen on smaller screens.

The majority of the tools on this page offer numerous preview modes that allow you to see and adjust how your emails and newsletters will appear on the screens of your subscribers. They may even create alternative appearances for your emails based on how and where users open them. This is known as’responsive’ mobile design, and it’s titled after the fact that it helps your emails appear nice on both computers and smartphones.

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And, before you reject typical emails as uninteresting, keep in mind that this medium is still evolving. As an example, consider GetResponse. It has a built-in one-button live chat function that you can embed right into your emails. As a result, a consumer may go from reading an email to speaking with sales or support personnel in a single transaction.

The continuously expanding trend of third-party e-commerce integration is another avenue for email innovation. Several of our finalists, including Editors’ Choice winner Mailchimp, have this feature. These email marketing platforms often provide a number of different but complementary services that, when combined, allow you to set up a store, accept payments, and move everything forward with specialised marketing and sales tools.

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