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Blogging Was Supposed To Be Easy

Blogging was supposed to be easy, right? Just sit down, crack your knuckles, and bang out a blog post. Write about whatever is on your heart and mind. And do it again and again.

“It’ll be easy,” they said. “You’ll have no problems,” they said.

Except that it turns out that blogging isn’t easy.

The writing part itself is certainly challenging. Stringing together sentences in a compelling, coherent manner requires thought and effort. But that’s not the only part that’s hard.

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One of the hardest parts of blogging is knowing what to blog about.

This is especially the case if you’re trying to use your blog to build your brand and your business. When you’re using your blog as a brand-building tool, you can’t just write about what happened in a particular day. Your blog does not serve as a personal journal.

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Rather, you want to write about things that will actually matter and add value to your readers. This is where things get tricky.

Constantly coming up with new topics and angles to blog about that will add value to your readers is no small feat. It requires creativity, insight into your audience, and the ability to create fresh content day after day.

It’s enough to cause even the smartest blogger to burn out.

We’re here to help make your job easier.

In this article, we’re going to give you 7 different types of blog posts that you can write. You can think of these as blog post formulas. They provide an easy-to-follow framework for you to use when writing blog posts.

Ready?

Let’s dive in.

#1: How-To Guides and Tutorials

These are some of the simplest, yet most effective blog posts that you can create, and they serve a real need that your readers have. You can guide your readers, step-by-step, through a particular process, showing them exactly how to do something.

Your readers are looking to you as the expert, and it’s your responsibility to show them exactly how to achieve their goal.

Examples of this type of blog post include:

  • How To Create A Blog
  • How To Install The Facebook Pixel On A Website
  • How To Get More Email Subscribers
  • How To Do More Pushups
  • How To Set Up A Roth IRA

Your goal is to give your readers a simple-to-follow guide that will make it as easy as possible for them to achieve their desired outcome.

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When writing how-to and tutorial blog posts, it’s critical to break things down into the smallest, simplest steps possible. Avoid assuming that your readers know what they’re doing. Remember, they’re looking to you for help.

Also, ensure that your tutorial is as complete as possible. Don’t leave your readers hanging with one or two steps left in the process. Guide them the entire way, from start to finish.

Your goal is to make things as easy and simple as possible for readers. If possible, include things like screenshots and videos to make your tutorials even simpler to follow.

If you need inspiration when writing a how-to or tutorial blog post, consider watching some related videos on YouTube. YouTube is known for having millions of tutorial videos, and you can surely find one related to your subject.

#2: News and Current Events

Do you skim the news each morning to identify industry trends and get up to date on current events? Why not turn your morning routine into blog posts?

As you skim through the news, identify the most pressing industry trends and current events and then blog about them. Highlight important details, quote relevant sources, and link to the most important articles.

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Help your readers to get a sense of what’s going on in the world and why it actually matters.

What’s important in these blog posts is that you add your own unique spin and flavor.

Don’t simply regurgitate the news. Don’t be a headline aggregator. There are already plenty of websites that do that.

Rather, thoughtfully interact with what is happening in the world. Include your own comments, opinions, and views. Dissect what is happening in the world and help your readers to see the bigger picture.

Always remember to relate the news back to your readers.

  • Why does it matter to them?

  • What effect will it have on their day-to-day lives?

  • Why should they care about this or that particular news item?

It’s critical to keep your readers in mind. You’re not simply talking about the things that interest you. When you blog about news and current events, it should be of critical relevance to your readers as well.

If you need help staying on top of current events, you may want to consider using a  news aggregator like Feedly or Pocket.

These services allow you to import all your favorite news sites into one location, as well as save relevant articles for later reading.

Once you’ve aggregated your news sources, you can read them all in one location rather than having to flip back and forth between numerous websites.

#3: Controversy

It’s no secret that controversy sells. There’s a reason that people love to read the tabloids and that reporters are always chasing controversial subjects. If you’re smart, you can use controversy to your advantage when it comes to blogging.

Consider writing about different controversial subjects within your industry. These types of posts are guaranteed to interest readers and generate a response from them.

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Notice that we said to write about controversial subjects within your industry. In other words, primarily focus on subjects in which you have expertise.

Avoid simply writing about any and all controversial subjects. Your goal isn’t to become a tabloid. Your goal is still to be informational, educational, and entertaining. You’re simply using a controversial subject to achieve that.

When blogging about controversial subjects, be smart. You don’t want to alienate your readers or drive them away with your opinions. Rather, you want to carefully, thoughtfully analyze a controversial subject. Your goal is to provide thoughtful analysis of the subject without offending people unnecessarily.

Granted, you can’t please everyone with your writing. But aim to write in such a way that people will come away informed, educated, and minimally offended.

One simple formula that allows you to write about controversial subjects is the “This vs. That” formula:

Mac vs. PC

The Health Benefits of Coffee vs. Tea

Keto vs. Intermittent Fasting

Using Getresponse vs. ConvertKit

You’re simply comparing two different, popular things and then giving your opinion about which is best.

#4: Checklists

We are forgetful, which is why we use checklists. Checklists help us remember everything we need to about a particular subject. We use checklists to help us remember what to take on vacation, to get specific projects done, and even in the operating room to ensure that everything goes smoothly.

Checklist blog posts can be hugely valuable to your readers. You can help them remember everything they need to around a given subject.

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For example, let’s say you’re in the photo industry. You could create a checklist blog post of everything that needs to be taken to a photo shoot.

Or maybe you’re a real estate agent. You could create a checklist of things a person needs to do to get their house ready to sell.

Or maybe you’re a fitness coach. You could create a checklist of all the exercises in a particular workout.

To create the perfect checklist, take a common task (such as selling a house) and break it down into much smaller sub-tasks. Just make sure that your checklist is thorough and complete.

Checklists also present you with a unique opportunity to build your email list. You can offer a downloadable, nicely formatted checklist that people can access in exchange for giving you their email address.

This method of email list building is often called offering a “content upgrade.” Your readers can “upgrade” the content they get from you (the downloadable checklist as opposed to just the blog post) in exchange for their email address.

#5: List Articles

We all love lists. That’s why magazines are constantly publishing articles like, “10 Ways To Lose That Stubborn Belly Fat,” and “5 Ways To Be Happier Now.” Lists are easy to quickly skim, allowing us to take in an entire subject in just a few moments.

Additionally, they make us feel like we’re taking in a lot of information in a short period of time. Nothing is quite so satisfying as skimming a list of 73 different items.

Finally, listicles make it easy to break down a bigger subject into smaller, more digestible pieces. It’s easy to read part of a listicle, stop, and then pick up where you left off.

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You can take advantage of our love of lists in your blogging efforts. Write “listicles” in which you list a large number of items related to a particular subject.

For example:

27 Ways To Quickly Build Your Email List

9 Easy Ways To Generate Leads

7 Ways To Burn Fat and Get Shredded

19 Ways To Overcome The Fear of Speaking

Generally speaking, the more items you can include in your listicle, the more appealing it will be to readers. Bigger listicles are able to more thoroughly cover a subject, thus making it seem more valuable to the readers.

So, for example, “101 Ways To Build Your Email List” will appeal more to readers than “27 Ways To Build Your Email List”.

#6: Case Studies

Case studies are incredibly valuable to readers for several reasons.

First, they let the reader see what’s going on behind the scenes of your business. Readers love being taken behind the scenes and by writing a case study, you give them a look at how things work in your business. You show them the inner workings of your business, which can provide valuable insights to your readers.

Second, they provide valuable lessons regarding how you achieved success in a particular area. For example, let’s say that you tripled your sales in six months. You get to walk your readers through exactly what you did, why you did it, how you did it, and what the results were. Your readers can then implement similar steps in their own businesses.

Blogs

If you don’t have a personal case study to write about, you can write about how you’ve helped one of your customers. In other words, write about how you enabled one of your customers to achieve massive success.

Look through your customer list and determine which one(s) has been successful using your products or services. Then email them and talk through how they used your product or service to grow their business.

When writing your case study, try to provide as much concrete, actionable material as possible. You want your readers to be able to take your case
study and apply the lessons in their
own businesses.

#7: Profiles and Interviews

Profiles and interviews allow your readers to become familiar with important people in your industry. They also allow the readers to learn valuable insights and expert secrets.

What’s the difference between a profile and an interview?

In a profile, you simply highlight a person without actually interviewing them. This could be an important, established person in your industry, an up-and-comer, or a relatively unknown person.

interview

There should always be a reason why you’re profiling the person:

Why do you want your readers to know about this person?

Are they going to disrupt your industry?

Have they written a series of books that your audience should read?

Are they pioneering a new way of doing things?

Ensure that it’s clear to your audience why you’re profiling a particular person.

In an interview, you ask questions directly to the person. This allows you to get much more up close and personal with them. It allows you to tap into their expertise and extract the secrets of their success. You can find out what makes them tick, what drives them, and how they’ve achieved what they have.

Before you interview someone, ask yourself, “What would my readers want to know?” Then try to get that information over the course of the interview.

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